Because thats where the money is!

Guest Post by Ric Willmot

I read this fun and informative post yesterday and would like to share it with you.

Why do you go to bed at night?

Because the bed won’t come to you.

The same is true about your prospective clients. You have to go to where they are. Obvious right?

Surprisingly, though, this is oft-confused by those in the professions: lawyers, accountants, recruiters, and the like. You won’t often, if ever, pick up new business at your own profession’s industry events. Your clients usually don’t attend those!

You have to go to where your ideal clients are hanging out.

• Who is your ideal client?
• What do they look like?
• What type of industry?
• Where are they geographically located?
• What type of offerings do they provide?
• Who are their clients?
• What is the value they deliver to their clients?
• What are their challenges?
• What problems are they facing?
• What solutions can you offer that they would perceive is worth paying you for?

The answers to these questions inform you as to what magazines they read, what associations they belong to, what industry events they might attend. Now you know where to market, where to network, where to advertise, what events to speak at, what trade shows to attend, what journals to get articles published into, etc.

When Willy Sutton–the famous bank robber–was finally apprehended, the arresting officers asked him why he robbed banks? “Because that’s where the money is!”

You have to get your marketing to where the money is.

"Marketing takes a day to learn. Unfortunately, it takes a lifetime to master." -- Philip Kotler

After reading this article, where do you think your most valuable marketing comes from?

Follow this link to find out more about Ric Willmot:

http://www.executivewisdom.com/resources/first-choice-appointments

Weekly Marketing Checklist

Every week we need to be investing in the marketing of ourselves, our business, our services and our brand. By doing one thing every day, you are perpetuating  growth and developing your business and building your revenues and profits. How many are you actively implementing each week? By just doing one thing every day, your pipeline will start to fill:

Testimonials: Are they actively sought?
Referrals: Do you have a Referral System?
Lead sharing: With like-minded non-competing businesses.
Customer re-activation: To reconnect with orphan and dormant customers.
Passive advertising: Low-cost Association listings and alike.
Coffee o’clock: Having one coffee every day NOT at your desk or with your colleagues but with a client or nexus person.
Marginal net worth: Offering additional or supplementary products or services to existing customers to provide even further value to them.
In practicing what I preach I have amassed 64  techniques that make sense for me and my business. By alternating between them on a monthly basis, I never get bored and neither do my target market. Therefore, the marketing is fun, fresh and interesting for me and my clients.
What can you do tomorrow to make a difference for your audience that’s fun for both of you?
By Ric Willmot - Executive Wisdom

Follow this link to find out more:

http://www.executivewisdom.com/resources/first-choice-appointments